MOR: Museum of Research

Not a label. Not a studio. Not a gallery.

MOR is an ongoing system — where sound, image, and construction orbit one another with precision.

Initiated by Sean “Neenyo” Seaton, MOR entered public space in 2016 through a runway collaboration with Mikhael Kale at Toronto Fashion Week. It wasn’t just music for fashion — it was a reconfiguration of narrative. Audio as spatial design. The runway as a vessel for immersion.

In Paris, MOR extended the experiment. Heliot Emil AW22. Liquid metal, 3D-printed soles, sonic environments tuned to the architecture of the body. A show as a controlled burn — engineered, not styled.

Collaborations with RCA, i-D Magazine, Heliot Emil, Mikhael Kale, Sony/Awal, NTS Radio and others continue to reinforce MOR’s structure: not aesthetic for aesthetic’s sake, but coded systems built through cross-disciplinary calibration.

MOR treats fashion as interface. Sound as infrastructure.

Each project: a proposal for how culture can be built, edited, and heard.